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    PureV™ - whitening strips

    PureV™ - whitening strips

    Regular price $34.00
    Regular price $34.00 Sale price $68.00
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    Instant confidence

    Purple color-correcting formula

    Enamel-safe & non-toxic

    LIMITED TIME OFFERS

    30-day money-back guarantee

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    Details

    PureV™ Whitening Strips use a purple color-correcting system based on optical neutralization. Purple pigments sit opposite yellow on the color spectrum, helping visually counteract yellow tones and enhance perceived tooth brightness.

    • Optical color-correction technology (purple pigments)
    • Instant brightness effect through yellow-tone neutralization
    • Flexible, form-fitting strip design
    • Controlled adhesion for secure wear
    • Enamel-safe, non-toxic formulation
    • Gentle on teeth and gums
    • No peroxide bleaching action
    • 42 strips per box
    • Recommended wear time: 30 minutes

    Ingredients

    PureV™ Whitening Strips are formulated with a non-peroxide, enamel-safe gel designed for cosmetic color correction and comfortable wear.

    • Water (Aqua) – solvent base
    • Glycerin – humectant that helps retain moisture and improve comfort during wear
    • Hydroxypropyl Cellulose – film-forming agent that supports adhesion and flexibility
    • Polyvinyl Alcohol – strip matrix material for controlled release and easy removal
    • CI 60730 (Acid Violet 43) – purple color-correcting pigment used to visually neutralize yellow tones
    • Sodium Saccharin – flavoring agent
    • Menthol (optional) – cooling sensation and freshness
    • Citric Acid – pH adjuster to maintain formulation stability
    • No peroxide
    • No harsh bleaching agents
    • Enamel-safe
    • Non-toxic
    • Suitable for regular cosmetic use

    How to Use

    1. Brush and dry teeth before application. Ensure teeth are clean and free from moisture.
    2. Open one sachet and remove the strip from the backing film.
    3. Apply the strip to the upper or lower teeth, aligning it with the gum line.
    4. Press gently to ensure full contact with the tooth surface and fold excess material behind the teeth if needed.
    5. Leave on for 30 minutes. Avoid eating or drinking during use.
    6. Remove the strip slowly and discard after use.
    7. Rinse mouth with water if desired.

    Your teeth aren’t yellow. They’re just losing balance.

    Daily coffee, tea, wine, and natural enamel tone shifts create subtle yellow undertones over time.
    Not stains.
    Not damage.
    Just imbalance. Traditional whitening treats this as a problem to bleach. But sometimes, brightness doesn’t need force — it needs correction.

     
     

    Correct the tone.Reveal the white.

    PureV™ uses purple color-correcting technology to visually neutralize yellow undertones — without bleaching, without peroxide, without losing sensitivity.

    By restoring optical balance, teeth appear instantly brighter, cleaner, and more refined.

     
     
    • “I drink coffee every day and don’t like harsh whitening. This felt gentle and surprisingly effective.”

      – Emily R., New York

    • “My teeth didn’t look ‘bleached’ — just cleaner and more balanced. Very natural result.”

      – Laura B., California

    • “I didn’t expect instant results — but the brightness was visible right after the first use. No sensitivity at all.”

      – Megan D., Illinois

      Why You'll Love It:

        Traditional Whitening Strips
      Optical color-correction
      Instant visible brightness
      Peroxide-free
      Daily-use friendly
      Enamel-safe formula

      Not available in physical stores

      Frequently Asked Questions

      How does PureV™ work?

      PureV™ uses purple color-correcting pigments that visually neutralize yellow undertones on the teeth. This enhances perceived brightness without chemical bleaching.

      Will it cause tooth sensitivity?

      PureV™ does not rely on chemical whitening, so sensitivity risk is low compared to traditional whitening strips.

      How often can I use PureV™?

      PureV™ can be used daily or as needed, following the recommended 30-minute wear time.

      Is PureV™ suitable for sensitive gums?

      Yes. The strips are designed to be gentle and comfortable, but discontinue use if irritation occurs.

      Can I eat or drink during use?

      No. Avoid eating or drinking while the strips are applied.

      How long does shipping take?

      We offer tracked shipping worldwide. Most orders arrive within 7–12 business days, depending on your location.

      What is your refund policy?

      We offer a 30-day free return. If you're not fully satisfied, just contact us and we'll make it right.